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Making the Best of a Bad Situation: Art and Adapting to Covid

The year 2020 has been a turbulent time for all of us, it has forced us to adapt and reevaluate what is most important. Not only that but it has forced us to change the way in which we interact with the world. This is true for all walks of life and for all generations and is especially applicable to artists. The world has forced you as an artist to get even more creative, now not only applying it to your art but also how you deliver your art, taking into account people’s fears and worries. However, even with how turbulent things are there are still plenty of opportunities for you to utilize in order to effectively strengthen and even grow your brand during times such as these.

The world was flipped on its head when Covid-19 hit, and everyone had to adapt, this in turn altered online usage for all. In short, everyone is spending more time on their devices and consuming media than before the pandemic. According to Global Web Index, more than 80% in the U.S. and U.K. find themselves consuming more content online. This includes various channels such as Youtube, TikTok, and Instagram to name a few. This gives you as an artist a unique opportunity to position your brand in front of a more regularly dense online population than ever before. 

Knowing this is all well and good, however, it is important to know where your target audience can be found. It is much easier to get them to see something if they are already looking, rather than trying to turn their heads. As illustrated in the visual, you can see just how different each of the various generations is consuming their media. This is why understanding your audience is so integral in selling art and maintaining your brand. Of course, a person’s generation shouldn’t be the only deciding factor when it comes to your target audience and where your positioning is, but it does give a starting point especially if a majority of your audience can be found in one of these generations.

Not only is it important for you to understand where your audience is, but you have to also understand what they are consuming. With the change in their consumption habits, what your audience wants to see may have also shifted. A lot of this will come down to you understanding your audience and keeping in touch with them. But studies have shown that during current times, people are looking for forms of escape and/or a way of fictionalizing the chaos that is happening around them. 

Times are have been unpredictable and forced people to adapt, it’s up to you to recognize these changes and adapt along with them. Because at the end of the day, regardless of the changes, it’s still all about creating the best experience for your customers.

Check out my last post here!