Why Benefitting Your Customer Benefits Your Art Brand
Customers now have more power than they have ever had before. With society moving to be more digitally orientated, consumers, have access to previously untouchable competitors of local/regional brands. This is a double edge sword for artists, you have both more competitors but also a larger potential market. Because of this, and the new power consumers possess, the customer experience you offer your consumers and how community and consumer-centric your art brand is, plays a huge role in the success of your brand.
Again, customer experience is important because:
- They have more purchase options
- Can switch brands easier
- Have more influence/influenced with social media and online reviews
By creating a good customer experience for your art consumers, you can take advantage of these new empowerments. By creating this good experience, you develop good reviews, and people that are looking to switch or searching around for options are more likely to check out your merchandise.
By generating these good reviews you are creating free marketing for yourself, simply by running a well-liked brand. These good reviews ultimately lead consumers to become brand ambassadors and pseudo influencers for your brand. This is important because people are more likely to believe these strangers on the internet more than they believe you talking about your brand.
At the end of the day, it’s all about creating a good experience for the people coming to you for art services and merchandise. Knowing who your customers are and creating an experience tailored to them will create a sense of belonging with the brand, people like a brand that listens.
From these good experiences you create for consumers, not only will they begin to recommend your brand to others, but they may even begin connecting with your brand on another level. This connection will make it harder for them to be poached by competitors and easier for you to grow with a strong consumer base that believes in your brand.
Check out my last post here!