How to Maintain a Strong Art Brand in Unpredictable Times
As we all navigate the unpredictability of the Coivd-19 pandemic, sacrifices have to be made and tough decisions decided. As you have probably seen many businesses are going under because of changing circumstances for all. It’s a scary thought, imagining your business going under, especially when it may just be getting off its feet. However, pulling through this is completely possible, but will require you to adjust your view.
Keeping Your Art Brand Strong
As counter-intuitive as it may seem, especially for the emerging art brands, you need to switch your mindset away from growth. This isn’t to say avoid growth, but to shift your main focus away from it. Now more than ever your focus should be on your adaptability, and how you can best position your brand in various scenarios. During these times, things can change at the drop of a hat, so with this in mind, you also need to be able to change at the drop of a hat. Because of this, your awareness of the conversations within your industry and your brand’s community will be paramount in maintaining a strong art brand. Your ability to adapt to a new development involving your brand and efficiently communicate to your audience how your brand will overcome this.
- For instance, a new surge of fear in spreading the virus through the post may come forward. If you are an artist who heavily deals in sales of art prints and shipping them across the country, this would be important to be aware of ASAP so you can develop actions and communicate them to your audience. Such as providing digital copies of prints at a reduced price rather than physical prints to avoid any type of contact.
If you were focused on the growth of your brand in this situation you may have potentially missed this development and been too slow to get ahead of before other artists.
The growth of a brand is integral to the longevity and success of any business. However, at times it is important to reprioritize and refocus attention in order to survive crisis situations. Adaptability is survivability, and brands that survive can grow in the future.
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